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I’ve always adored well-executed adverts and marketing campaigns. I was the odd kid who could sing along to most TV and radio ad jingles, and would take my time dissecting a good full-page magazine ad. With that in mind, it’s really not a surprise that I would find myself drifting towards the world of digital marketing when it came to settling on a career. Among some of my first online marketing jobs were ad hoc style paid search engine and social media ad management positions that paid very little but helped me gain a deep understanding of the field as a whole.